Good evening, fellow Toastmasters, guests and friends, I have a miracle pill to sell you. It will help you win more, earn more, be happier, have more fulfilling relationships and most importantly, be you. It’s a revolutionary new pharmaceutical product called ‘Sell yourself’ by Brand. Just one dose a day, will allow you to change your life and maybe open up more doors for you to change the lives of others.
All jokes aside, every one of us in this room has been judged before. It is human nature, after all, to judge those who naturally do not do what we do, or do not compile to our way of thinking. Many times in my life, I have been judged by people whom I hardly know – not good enough, not confident enough, not assertive enough, they say. In the past, it used to hurt me. Or even make me feel angry. Who are they to judge me? What do they know about me? I would scream in my head, lots of noise, lots of neural activity, lots of clutter in my head.
But isn’t that where the problem lies? They hardly know me. And so, I decided to change things – and the way I decided to do it is by creating a personal brand – an image that I would want the outside world to carry of me. I am not talking about money, number of followers, qualifications. The whole world has achieved more than me. I am talking about making an impact, having a reputation that is in your good name. What people would say about you when you are not there. That’s your share price on the stock market of life.
Often enough, early in the morning, when it is still dark outside around 5.30am, I would think about my plans for the day and think about how I want to tell my compelling story. Once I am done, I would get ready. For some people, they put one their powerful suits, makeup, shoes or have a cup of coffee. For me, I prefer to get to office early to gauge the room, audience and body language. If need be, change the delivery.
What about me? I like solving problems. I love interacting with people. I am not talking about getting things done. I am talking about knowing each one of them as a person, understanding their concerns and problems. Then, I will try to deliver a little bit more than expected, at least, whenever your timeline allows it. That’s probably the reason why I am a consultant.
What about you? Have you thought about who you really are ? What are you good at?
How do you live by design not by default? How do you get started?
- Feel -Be self-aware of your emotions, where you want to be, who you want to be
- Take ownership of your thoughts, goals, problems
- Say – Tell your story with your life..
- Get their attention
- Make sure it is memorable
- Think & Do – Think of how you can benefit others and be relevant to them
Know the weapons that you have. Don’t just talk about talents and qualifications. That’s putting in a grey box where it is difficult to stand out. Fight a different battle, using your unique DNA that is your own expertise, your knowledge that I don’t even dream of.
Your personal brand is actually your website, the way you deal with people, the way you talk, your dress code. Its all the messages that people gather about you when they interacted with you. That’s your red box.
Lastly, you should always work on expanding your network,. Let more people know more about you. Share your ideas and expertise with the world. Don’t be the world’s best kept secret. Focus on being the authentic you for everyone else is taken. Focus on that red box and hopefully we all continue to touch other lives in every phase of our lives and someday be the number one to go person for what you do.
You all have a piece of paper and a pen with you? Write down your chief aim and everything else in your head. Put it in your wallet or hang it on your wall. Remind yourselves to live that way now. You can change it later. But do it consciously and deliberately.